Facebook Ads

Analytics and Reporting

If you’re anything like us here at Gorilla, you like to see things in black and white. We’re all about the data here, and every decision we make about your advertising is based on cold hard facts. Thanks to Facebook’s advanced analytical capabilities we can track the return on each dollar you spend on your advertising campaigns and use that data to figure out what’s working best and how to get you the most bang for your advertising buck.

We’ll set up comprehensive tracking and reporting on your ads to monitor performance and use our findings to maximise your results. The truth is that when it comes to getting results from their Facebook Ads Newcastle businesses don’t have time or money to waste on experimentation. We’ll make every decision based on hard data and present the results to you in super clear, concise reports so you can see at a glance how your ads are performing.

Brand Building

Why should customers choose you? What makes you stand out? Brand building is more important than ever for getting customers to choose you over your competitors. People need to trust and believe in your brand before they purchase from you. So, how do we do it?

We use the full funnel approach to brand building, filtering your audience through the different stages to help them get to know your brand and your offerings. At the top of the funnel the goal is to simply build awareness of your brand. In the middle of the funnel we want to educate your audience and help them to start considering your brand. Finally, at the bottom of the funnel the aim is to drive sales and increase customer loyalty. Once we reach the bottom of the funnel we start to see fantastic returns on your advertising spend.

Instagram Ads

Facebook Ads is essentially a two-for-one with Instagram added into the bargain. With a simple click of a button your Facebook Ads specialist can share your ad campaigns on both Instagram and Facebook, extending your reach and spreading your message to a wider audience. We’ll tailor your advertising strategy to your business, working out which combination of Facebook and Instagram ads will work best — this will depend on things like your market environment, your brand and the products or services you offer.

Lead Generation Campaigns

Want to get more customers clicking that all important “contact us” button? Want to get more emails, calls and enquiries through to your business? Then a Facebook Ads lead generation campaign is a no-brainer!

These campaigns are designed and created with the sole purpose of generating leads for your business. How do they work? Your Facebook Ads specialist will set up an ad campaign and choose an audience. Facebook’s algorithm will then trial that audience with your ads to learn who is most likely to make an enquiry. Using that data we’ll then target those people most likely to make an enquiry, getting you the most value from your advertising spend. By using lead generation campaigns with Facebook Ads Newcastle businesses can target audiences based on their demographics, locations, behaviours and interests, meaning more of the right people will see your ads and you won’t waste cash on people who aren’t interested.

Product Catalogue Ads

Product catalogue ads showcase a selection of products in the form of a carousel, which is a clickable series of still images, or as a mini video — and we love them. Why? Product catalogue ads are one of the most effective ways to drive sales for your business thanks to their customised targeting capabilities.

Facebook uses catalogue ads to showcase products it knows the customer is already interested in. For example, if someone has browsed your website and favourited some items or added them to a cart but not purchased them, Facebook can put together a catalogue of those products as a visually appealing reminder to complete the purchase. This is what’s known as remarketing, and it’s one of the most effective ways to boost your sales. We also love catalogue ads for upselling and cross-selling purposes, getting existing customers to come back for more and reaching out to new customers likely to be interested in your brand.

Local Awareness Ads

Local awareness ads help build brand awareness and trust within your local area along with keeping your business front of mind with locals — which means when it comes time to use your services or buy your products, they’ll think of you first.

We use Facebook’s location targeting capabilities to advertise your business to people in your local area. We’ll collaborate with you to work out a suitable radius around your physical store location, one that encompasses your service area for instance. We’ll then advertise your business to anyone who falls within that area — and who meets your other customer persona requirements, too.

As a Newy based business ourselves, at Gorilla we know how to create local awareness Facebook Ads Newcastle locals respond to, and we’ve helped countless local businesses boost their sales, drive traffic and get more enquiries — and we can help you, too.

Facebook Business Manager Setup

You need to retain full control of your Business Manager account, so we’ll arrange for you to set it up yourself. Once it’s set up we’ll guide you through the process of granting us admin access so we can get to work on your account. You’ll also need to set up a Facebook Page for your business (if you don’t already have one).

We’ll then set up your Facebook Ads account for you and set up your pixel and catalogue and link everything to your Facebook Page. As an agency we’ve grown on the back of honesty and transparency, and in line with those values you’ll always retain full access to your Facebook Ads account.

Facebook Ads Account Setup

Once your Facebook Page and Business Manager are up and running we’ll set up your Facebook Ads account for you. You’ll be able to access your Facebook Ads account via Business Manager — you’ll always retain access to your Facebook Ads account. We’ll also set up your pixel and catalogue, or grant ourselves admin access if you’ve already got them set up and, bingo! We’re ready to get to work on your Facebook Ads.

Organic Facebook Page Advice

When it comes to Facebook Ads Newcastle businesses see the best results when they combine their paid ads with effective organic content. When customers visit your Facebook Page they want to see an active, engaging account that offers up value for its followers — what they don’t want to see is a completely empty, lifeless page which hasn’t posted anything in months. You don’t have to spend hours a day posting organic content to your Facebook Page — even once or twice a week can be enough — you just have to show your customers that you’re an active member of the Facebook community and not just in it for the ads.

We can either provide ad hoc organic Facebook Page advice or put together a more formal strategy for you. We find a lot of businesses don’t post often because they have no idea where to start — and we get it! We’ll put together competitor analysis, posting advice, Page optimisation tips and a personalised posting schedule to help make the process more streamlined and simple.

Dynamic Ads

We’re obsessed with dynamic ads — and once you see the results they can get for your business, you will be too. Why? Dynamic ads are designed to switch out their content and target customers based on their previous interaction with your website — that means they show customers products they’ve viewed but not purchased, giving them a reminder to complete the purchase. This technique is called remarketing and it gets some brilliant results. Plus, when we add things like discount codes to dynamic ads they drive even more sales.

Lead Gen Ads

When it comes to Facebook Ads Newcastle businesses that rely on leads and enquiries can get huge wins with lead generation ads, especially when they’re used in conjunction with other Facebook Ads strategies. As a lead generation business your business relies on all generating calls, enquiries and emails — and that’s the sole purpose of lead gen ads.

We can either use your ads to send customers to your website, where they can access your contact details or enquiry form. Or, we can place an enquiry form directly on Facebook so your customers can make an enquiry without clicking through to your website first — hint: we find this second option incredibly effective.

Ad Optimisation

When your advertising campaigns go live, the Facebook Ads journey is only just beginning. Our Facebook Ads specialists will continually monitor, test and update your ads to make sure they’re getting you the best return on investment. We’ll regularly switch up your ad content to keep your audience engaged and use advanced analytics to inform our ad optimisation choices at every step. Our specialists also use A/B testing to work out which combinations of imagery and text get the highest engagement from your audience.

Placement Optimisation

Ok, so you’ve got a brilliant, creative, engaging ad. Now, where do you put it? Our Facebook Ads specialists know which placements get the best results for various content types and purposes and they’ll manually select the optimal placements for your ads. Facebook’s placement options include the newsfeed, right column, Instagram, Marketplace and more. They’ll also monitor your ads to make sure the placements are ideal and will switch up your placements to get the bet results.

Custom Audiences

Wouldn’t it be great if you could spend your advertising budget on the people most likely to buy your products? Well, with Facebook Ads that’s pretty much what we do. Using custom audiences we can upload your current email subscribers onto Facebook and use those individuals as a custom audience. We can target them with special offers and deals that encourage brand loyalty and repeat custom — this is a super effective way to drive sales.

Additionally, we can get Facebook to assess the characteristics of your custom audience (the one that’s based on your email subscriber list) and create a lookalike audience with similar characteristics. We can then start advertising to that audience knowing they’re highly likely to buy thanks to their similarities to your existing client base.

Location Targeting

Regardless of whether you’re an ecommerce or lead generation business, when it comes to Facebook Ads Newcastle businesses can benefit from Facebook’s location targeting capabilities.

For lead gen businesses, Facebook allows you to set a radius around your physical location to help send more local traffic through your doors. Say, for example, you run a plumbing business in Wallsend. You can set a radius around your business that encompasses your service area and keeps your business front of mind with potential local customers.

For ecommerce businesses, one of the useful applications of Facebook’s location targeting is using it to target areas within your shipping zones. Maybe you run a fitness brand that currently ships to mainland Australian capital cities. We can set up your Facebook Ads so your campaigns are only seen by people who live within your approved shipping areas. We can always expand your advertising as your shipping availability changes, too.

If you need locally targeted Facebook Ads Newcastle, NSW and Australia-wide residents will respond to get in touch with our Newcastle Facebook Ads team.

Demographics Targeting

Using Google Analytics and Facebook Insights we can work out exactly who is buying your products then use that data to select your target audience. If your products are mostly purchased by males aged 25-40, then we’ll target men with those demographics with your ad campaigns. Plus, we’ll pair demographics with behaviour, interests and location information to create a hyper targeted audience.

We also look at the way buying patterns affect your target audience. Perhaps your products are usually purchased by women aged 25-40. In the lead up to Christmas or Valentine’s Day we may target your ad campaigns towards men looking to buy gifts for your usual target demographic.

Interest Based Targeting

Facebook’s ability to target audiences is one of the things we love most about it — and one of the best and most ingenious ways we can target audiences is with interest based targeting. Interest based targeting doesn’t just refer to people who are interested in your products, either. It looks at all the things your target personas are interested in, then finds audiences with similar interests — they may never even have heard of your brand, but the fact that they’re interested in the same things as your target personas and existing customers indicates they’re highly likely to buy from you.

Let’s say, as an example, you sell gym clothing. You’ve created a customer persona based on analytics data and research and have discovered that that persona is interested in travelling, healthy eating, reading about politics and going shopping. Using that data Facebook can target audiences with similar interests — plus, when combined with other targeting parameters like behaviour, location and demographics you’ve suddenly got highly targeted audiences who are extremely likely to be interested in your products. This means we’re investing your advertising budget in the most effective and impactful way possible.

Behaviour Targeting

Our Newcastle Facebook Ads specialists can target both existing and potential customers using a vast amount of behavioural data. We can analyse things like online behaviour, purchasing habits, online activities and previous interaction with your website to find out which people are most likely to purchase your products or services.

For example, let’s say someone browsed your website and added a couple of items to their cart but for whatever reason didn’t complete the checkout process. We can target that person with remarketing ads which encourage them to complete the purchase, sometimes using discount codes to help close the sale. We can also reward loyal customers with special offers and deals to keep them coming back.