Facebook Ads Sydney

Analytics and Reporting

If you’re anything like us, you’re all about hard data — seeing things in black and white. Thanks to Facebook’s advanced analytical capabilities we can track every dollar we spend on your Facebook Ads campaigns and give you a crystal clear breakdown of your return on investment in real terms, along with reports on all your wins and opportunities.

When it comes to analysing their Facebook Ads Sydney businesses don’t have time — or money — to waste. Thanks to our advanced analytics and straight-to-the-point reporting you’ll be able to see at a glance exactly how your Facebook Ads campaigns are performing.

Brand Building

Facebook Ads is one of the most effective, data-driven and measurable ways to build your brand. Brand building is crucial to growing your business and your sales — customers need to feel they know and trust you before they make a purchasing decision, and brand building is how we make that happen.

At Gorilla we use something called the full funnel approach to brand building. This process aims to move people from “unaware” at the top of the funnel, to “aware” in the middle of the funnel and finally “ready to buy” at the bottom of the funnel. Our Facebook Ads specialists use tailored messaging at each stage of the funnel to help customers get to know your brand and your products. The aim of this brand building process is to get your audience well acquainted with your brand so that when the time comes to buy, they’ll purchase from you. Once customers have reached the bottom of the funnel we start to see amazing returns on advertising spend.

Instagram Ads

With the click of a button our Facebook Ads specialists can share your Facebook Ads campaigns across Instagram, too. This means we’ve got even more opportunities to reach your target audience — plus, Instagram is great for showcasing your products with super engaging videos. Our specialists will work with you to decide what proportion of your advertising is done on Instagram and how much is done on Facebook — every client is different and your best results will depend on your market environment, your business and the products or services you offer.

Lead Generation Campaigns

For our lead generation clients lead gen campaigns are a great way to get more customers clicking the all important “contact us” button. Using Facebook Ads Sydney businesses can target the audiences most likely to need their services based on demographics, location and online behaviours. This means your lead generation campaigns are seen by the people most likely to submit an enquiry — that means more clicks on your website, more phone calls and more leads!

Product Catalogue Ads

Product catalogue ads are what we in the digital marketing biz call “advertising gold”. These ads either take the form of a carousel, which is a clickable series of images, or a mini video. The really genius thing about these ads? They showcase products Facebook knows the viewer is interested in. If a potential customer browses your website and adds a few items to a cart but then doesn’t buy them, Facebook uses that information to target that customer with what we call remarketing ads. We can also use product catalogue ads to cross-sell, which means advertising similar products to the ones the customer previously purchased, along with reaching out to new audiences who might not be aware of your brand yet but who, according to Facebook’s algorithm, are likely to buy your products.

Local Awareness Ads

We can use local awareness ads to get your business front of mind with people in your local area. This not only helps you increase brand awareness, it also makes those people more likely to think of your business when they’re in need of your products or services.

So, how does it work? We simply set a geographical radius around your physical store. Anyone who falls within that radius — either people who live there or who have recently visited — will now see your local awareness ads. Say, for instance, you run a veterinary surgery. The local people you advertise to may not need your services today but in six months’ time when their dog gets sick they’ll think of you straight away.

At Gorilla we create local awareness Facebook Ads Sydney locals respond to, helping our clients stay front of mind with their local customers and get more calls, enquiries and foot traffic through their doors.

Facebook Business Manager Setup

It’s important for you to retain full access to your Business Manager account, so we’ll help you set it up yourselves. You’ll also need to create a Facebook Page (if you don’t already have one), once again we’ll guide you through this process so that you keep full access to your account. Once your Facebook Page and Business Manager account are set up, we’ll show you how to grant us admin access — from then, you can kick back and let us get to work!

Facebook Ads Account Setup

Once your Facebook Page and Business Manager accounts are ready to roll, the next step is to create your Facebook Ads account. We’ll take care of the whole setup for you — once it’s ready you’ll be able to access your Facebook Ads account via your Business Manager account. You’ll always retain access to your Facebook Ads account, we’ll never hide anything from you or keep you in the dark — on the contrary, we’ll deliver regular updates and reports on your progress! We’ll also set up your pixel and catalogue or grant ourselves admin access if you’ve already got them — and that’s it, we’re ready to go!

Organic Facebook Page Advice

When it comes to Facebook Ads Sydney businesses do best when they combine effective organic Facebook Page content with their paid advertising. You don’t have to post ten times a day by any means, but posting even once or twice a week shows your customers that you’re active on Facebook and that you’re not just in it for the ads. At Gorilla we can provide tailored advice on how to get the most out of your organic Facebook Page without taking up hours of your precious time.

One of the most common reasons our clients don’t post to their organic Facebook Page is that they’re not sure what to post — and we totally get it! Getting started is the hardest part, so we’ll prepare a detailed organic Facebook strategy for you which covers competitor analysis, advice on posting, Page optimisation tips and a personalised posting schedule.

Dynamic Ads

Dynamic ads are one of the most effective ways to drive sales. Their secret? They target potential customers with ads showcasing products they’ve previously viewed on your website, meaning they’re highly likely to purchase them — this is called remarketing and it’s one of our favourite ways to get big results for our clients.

Dynamic ads seek out those customers who browsed your website, maybe added items to a cart and then didn’t complete the purchase and reminds them that those items are still there waiting for them. We find dynamic ads that offer an incentive — like a discount code — are super effective at driving sales.

Lead Gen Ads

If you’re a lead generation business there’s one thing you want — more calls, more emails and more enquiries. And that’s what lead gen ads are all about. We have two options for our lead generation ads. We can either use your ads to direct customers to your website, where they can fill out an enquiry form or give you a call. Or, we can place an enquiry form directly on Facebook so your customers can make an enquiry without having to click through to your website first — we find this option incredibly effective. When it comes to Facebook Ads Sydney businesses that rely on leads and enquiries can get huge wins from using lead generation ads, especially when they’re used in conjunction with other Facebook Ads strategies.

Ad Optimisation

It’s not enough for us to simply send your Facebook Ads campaigns out into the world to seek their fortune. At Gorilla we continually check, test, update and optimise your ad campaigns to ensure you’re getting the most bang for your buck. We’ll not only switch up your ad content regularly to make sure your audience stays engaged, we’ll also use advanced analytics to make data-driven decisions that get the most advertising value out of every dollar you invest. We’ll also make sure you’re using the most effective combination of creative content at each stage of your campaigns with A/B testing of your imagery and copy.

Placement Optimisation

Creating sales-driving ads is only the beginning — they also need to be placed in the right locations. Facebook offers a range of destinations for your ads, and each has its own particular uses and benefits. There’s the newsfeed, right column, Instagram, Marketplace and more. Our Facebook Ads specialists know exactly where to place your ads to get the best results and they’ll continually optimise your ad placements to ensure you’re getting the best return on your investment.

Custom Audiences

Not everyone is going to be interested in your products. In an ideal world you only want people who want to buy your products or services to see your ads — and thanks to Facebook Ads we can pretty much make that happen! Using Facebook’s custom audiences we can upload your existing email subscriber list to Facebook and target those customers with ads showcasing your bestsellers or special offers, knowing they’ll be highly likely to engage and make a purchase.

And it gets better! Facebook can also create what’s known as a lookalike audience based on your custom audience. It can analyse the characteristics of your customer base and then create a new list of similar potential customers — we can then target these new audiences knowing they’re highly likely to buy your products.

Location Targeting

Whether you’re a lead generation or ecommerce business, when it comes to Facebook Ads Sydney businesses can get big wins from utilising Facebook’s location targeting capabilities.

Lead gen businesses can set a radius around their physical location to help drive up local traffic. Anyone who lives within that radius (or has recently visited the area) will see your ads. If, for instance, you’re running a veterinary practice in Chatswood. You can set a 20km radius around your clinic which means your ads will be seen by pet owners who live within easy commuting distance of your business — this means you’re squeezing more value out of your advertising budget by advertising your clinic to the people most likely to use your services.

For ecommerce businesses Facebook’s location targeting can be used to target people living in the areas within your shipping zones. For instance you may only ship to capital cities or within certain states. You can avoid customer frustration by only showing your ads to people who live in areas you’re able to deliver to — remember this can always be changed as your business expands!

If you’re after local Facebook Ads Sydney, NSW and Australia-wide residents will respond to get in touch with our Sydney Facebook Ads team.

Demographics Targeting

Once you’ve built up clear personas of your target audience, reaching them with Facebook Ads is simple. Using Google Analytics and Facebook Insights we can find out who is buying your products and use that information to target people with similar demographics with your Facebook Ads campaigns.

For instance, if we find that your products are most often purchased by women aged 25-40, we’ll show your ads to women who fall within that age bracket. We also account for buying patterns at different times of the year and how that can impact your target audience. In the run up to Valentine’s Day, for example, we may start targeting men looking for gifts who would typically fall outside your usual target audience.

Interest Based Targeting

Facebook Ads lets you target audiences based on a whole heap of parameters, from location to demographics to online behaviour, but perhaps one of the most ingenious ways we can target audiences is based on their interests. This doesn’t just mean interest in your products, either.

Say, for example, you’re an ecommerce business that sells clothing. Based on your analytics data and research you’ve come up with customer personas and discovered that your customers enjoy going to the gym, reading about politics, travelling, shopping and reading Vogue magazine — Facebook can take all that information and create interest based audiences with similar interests to your personas. When we combine interest based audiences with demographics, location and behaviour targeting we end up with extraordinarily pinpoint-targeted ads that drive amazing results.

Behaviour Targeting

Our Sydney Facebook Ads specialists can use a stack of behavioural data to target potential and existing customers. By analysing online behaviour like purchasing habits, online activities and previous interaction with your website we can reach out to the people most likely to buy your products or services.

If, for instance, someone browsed your website and added a couple of items to their cart but then didn’t complete the purchasing process, we can remind them to follow through and buy your products — we can use things like discount codes to help close the sale (this is a super effective sales boosting technique!). We can also reward loyal customers with special offers.